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Bygone jeans brand whose name means "happiness" in Hebrew NYT Crossword Clue

Stuck on “Bygone jeans brand whose name means "happiness" in Hebrew” from the New York Times Crossword? Here is the verified answer:

Answer
SASSON
6 letters · Across · last seen June 26, 2025

More clues from the June 26, 2025 puzzle

1D Original name for "bingo," after the bits used to cover the playing cards 5 1A "You stink, ump!" 3 2D First Holy Roman emperor to be called "the Great" 5 3D "Hurray!" 3 4D Loving 4 4A Hoppy brew, for short 3 5D Part of a jury pool 4 6D Boxing site 5 7D Baby fish with pink, coho and sockeye varieties 6 8D Potato, in Indian cuisine 4 9D Boat with broad, square ends 4