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Reputable, in a way NYT Crossword Clue

Across clue · from the January 17, 2026 puzzle

Stuck on “Reputable, in a way” from the New York Times Crossword? Here is the verified answer:

Answer
BRANDNAME
9 letters · Across · last seen January 17, 2026

More clues from the January 17, 2026 puzzle

1A Expressions of disbelief or exasperation 9 1D Crude thing to drop, familiarly 5 2D Westernmost territory of the Netherlands 5 3D Board game with resources 5 4D Grandson of Eve 4 5D Many an attachment 3 6D ___ Carlos Jobim, father of the bossa nova 7 7D Made, as an easy basketball shot 6 8D Longest number writable in standard Roman numerals 15 9D Spy 3 10D Use a roller on, as a jacket 6 10A What "margarita" means in Spanish 5