What is the answer to "Mr. ___ (Dr Pepper competitor)" in the NYT Crossword?

The answer to the NYT Crossword clue "Mr. ___ (Dr Pepper competitor)" is PIBB (4 letters).

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NYT

Mr. ___ (Dr Pepper competitor) NYT Crossword Clue

Down clue · from the December 15, 2025 puzzle

Stuck on “Mr. ___ (Dr Pepper competitor)” from the New York Times Crossword? Here is the verified answer:

Answer

PIBB

4 letters · Down · last seen December 15, 2025