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Company originally named Blue Ribbon Sports NYT Crossword Clue

Stuck on “Company originally named Blue Ribbon Sports” from the New York Times Crossword? Here is the verified answer:

Answer
NIKE
4 letters · Down · last seen August 31, 2025

More clues from the August 31, 2025 puzzle

1D Win for an away team 8 1A Maximum extent, in an idiom 4 2D "That doesn't bother me anymore" 8 3D Winsome 8 4D It's human, in a saying 5 5A "Suitable, I guess" 6 5D Big events on Wall St. 4 6D Full of tension 4 7D Abbr. on a paper tray 3 8D Whiled away the hours 6 9D Gave medicine 5 10D Different 5